Find out more about our Local SEO services today! http://www.gervaisgroup.com/services/local-seo.html

Find out more about our Local SEO services today! http://www.gervaisgroup.com/services/local-seo.html

#DidYouKnow There are approximately 75 million daily active users on Instagram! #SocialMediaFacts

#DidYouKnow There are approximately 75 million daily active users on Instagram! #SocialMediaFacts

Find out more about IT Consulting today! http://www.gervaisgroup.com/services/it-consulting.html

Find out more about IT Consulting today! http://www.gervaisgroup.com/services/it-consulting.html

Read our latest article on building SEO from scratch! https://www.gervaisgroup.com/news/seo-from-scratch-3-major-considerations.html

Read our latest article on building SEO from scratch! https://www.gervaisgroup.com/news/seo-from-scratch-3-major-considerations.html

Your Ecommerce Site: Sorting Through the Fog of Social Media

It’s not usual for businesses to have two viewpoints on their social media initiatives; they need to have a presence in social media and secondly, they’re not exactly sure what their presence is doing for them. When these viewpoints sit side by side with “mandatory” participation juxtaposed against a vague set of rewards, one of the side effects of these social media initiatives is often an increasing level of frustration, especially when significant resources have been dedicated to the project.

To sort through this fog, business owners must first develop an understanding of the culture that drives each social network on which they have a presence. Getting a handle on the ethos of a platform can be very revealing and may provide intelligence on where specific social media initiatives are going off the tracks. For example, the majority of Facebook’s billion plus users spends time on the network pursuing the primary objectives of entertainment and sharing information about their lives. Notice that the description of the culture’s preferences does not include sales pitches and disguised advertising. Despite the fact that Facebook’s users equal about one seventh of the Earth’s population, if you’re trying to sell them, your results will be disappointing.

What is working on this network and others are campaigns that encourage community members to communicate amongst themselves, which is a far deeper form of engagement than “Likes” and shares. Intra-community interaction results in a number of benefits, including the addition of a “social” element to discussions relating to shopping preferences, best practices, and user experiences with specific products. Additional benefits of these conversations include social signals favored by search engines as well as by Facebook’s new algorithm that determines the level of distribution based on the engagement ratios of each post.

The types of posts that start these communications share a number of characteristics including:

  • Images and or videos – The addition of visual elements increases engagement levels in general while also fostering commentary and conversation.
  • Elements of entertainment – Posts that are funny, inspiring, cute, etc. fit into the aspects of entertainment that drive Facebook’s culture.
  • Topic diversity – Oftentimes the posts that generate the most interaction are those that aren’t about the company that posted them. Rather than the monotone of constantly posting on company-related topics, a diversity of topics keeps things interesting while casting wide net.

Determining whether your messaging will resonate on specific social media platforms is the first step toward improving results in these channels. Secondly, by creating posts that meet the criteria of each network’s culture you’ll see both increased engagement and deeper reach in your target market.

Internet Marketing and SEO News Blog by Gervais Group. Gervais Group LLC is a full service IT consulting and Internet Marketing/SEO company with global reach. Our company has been designed to provide state of the art results across a broad array of products and services.

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